If you have questions or concerns regarding this statement, please contact Webmaster, E-Marketing Group, by email sent to stanleyweb@stanleyworks.com.
You may also call 860-225-5111 or write to us at:

E-Marketing Group
The Stanley Works
480 Myrtle Street
New Britain, CT 06053

INFORMATION COLLECTION AND USE
The Stanley Works is the sole owner of the information collected on Stanley Sites. The Stanley Works collects information from our users at several different points on our Web site.

INFORMATION COLLECTION
We may collect personal information from our site users when you affirmatively provide it to us at several different points.  For example, you may order a product from us, or you may be required to complete a registration form in order to use some sections and special functions of the Stanley Sites.  You may choose to opt-in to our subscription listing to receive informational or promotional offers from us and our affiliates via mail or e-mail. During subscription, you will be required to give certain contact information (such as name, address, and email address). We may also ask you to provide demographic information, such as profession or industry.  This is optional but encouraged so we can provide a more personalized experience on our site by delivering content that is targeted to your general area of interest.

INFORMATION USE
If you have opted-in to our mailing list, we use the personal information we collect to contact you about products and/or services in which you have expressed interest.  We may also use the information we collect from you for any of the following purposes:  (1) to fulfill your requests for products and services; (2) to provide you with targeted offers and advertising on the Stanley Sites; (3) to contact you with information and promotional materials and offers from us as well as from our related companies, marketing partners, advertisers and other third parties; (4) to contact you when necessary; (5) to review site usage and operations; (6) to address problems with the Stanley Sites, our business or our products and services; and (7) to protect the security or integrity of the Stanley Sites and our business.

COLLECTION AND USE OF NON-PERSONAL INFORMATION
We store information that we collect through cookies, log files, and/or third party site traffic software to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences but is NOT tied to users’ personally identifiable information. The data is used to improve the content and layout of the site for all users. We share profile data with other third parties in aggregate form only.

COOKIES
A cookie is a piece of data stored on the user’s computer tied to information about the user. We sometimes use session ID cookies, which expire once you close your browser. We may also use persistent cookies, which are stored on your hard drive for an extended period of time. You are free to decline cookies, but, by doing so, you may not be able to use certain features on the Stanley Sites or take full advantage of all of our offerings.  Check the “Help” menu of your browser to learn how to change your cookie preferences.

LOG FILES AND TRACKING CODE
Like most standard Web site servers we use log files and javascript tracking code to generate website metrics reports. This means that, as part of the standard operation of the Stanley Sites, we collect certain non-personal information from you, including internet protocol (IP) address, browser type, computer platform type,  internet service provider (ISP) and the domain from which you accessed our site.  In addition, we may collect information about your browsing behavior, including the date and time of your visit, the area or pages of the site that you visit, the amount of time you spend viewing the site and other click-stream data.  We may use this information to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. We do not combine any of this information with your personally identifiable information.

CLEAR GIFS
We or our third party advertising companies may employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs/Pixel Tags), that help us better manage site content by informing us what content is effective. In addition, we use clear gifs in our HTML-based emails and certain search engine advertisements to let us know which emails have been opened and which emails and advertisements have been acted upon. This allows us to gauge the effectiveness of our communications and the effectiveness of our marketing campaigns. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track site users’ online movements. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to users’ personally identifiable information and are used to track user’s movement in the aggregate, and gather broad demographic information for aggregate use.

INFORMATION DISCLOSURE
We may disclose information collected from and about you as follows:  (1) to our service providers to perform a business, professional or technical support function for us; (2) as necessary if we believe that there has been a violation of our site terms and conditions or of our rights or the rights of any third party; (3) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation of matters related to public safety, as permitted by law, or otherwise as required by law; and (4) if we, any of our divisions or subsidiary companies, or substantially all of its assets are acquired, your personal information may be one of the transferred assets.

CHOICE
Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.
If you would prefer to no longer receive commercial email from us, please follow the unsubscribe instructions in the email message that you receive from us.

LINKS
This Web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site. Some of our business partners are linked from our Stanley Sites and due to similar design and color schemes may appear to be hosted and maintained by The Stanley Works, Inc. (for example, Investor Relations and licensee sites such as www.StanleyGear.com).

SURVEYS & CONTESTS
From time-to-time, we may request information via surveys or contests. Participation is completely voluntary, and you therefore have a choice whether or not to disclose the requested information, which typically includes contact information (such as name and shipping address) and demographic information (such as zip code). Contact information will be shared with the contest and survey sponsors to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and effectiveness of the Stanley Sites. Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use or disclose users’ personally identifiable information for any other purposes.

E-MAIL THIS PAGE TO A FRIEND
If a user elects to use our referral service for informing a friend about a Stanley Site, we ask for the friend’s name and email address.  We will send the friend a one-time email inviting him or her to visit the site. We do not store this email information after sending this one-time email.

SECURITY
We take commercially reasonable precautions to protect our users’ personal information.

NOTIFICATION OF CHANGES
We may change this privacy statement from time to time.  When we do, we will post the change(s) on the Stanley Sites.  If we change the statement in a material way, we will provide appropriate online notice to you.

CONTACT INFORMATION
If you have any questions or suggestions regarding our privacy statement, please contact us at:
Tel: 860-827-5091
Fax: 860-827-5371
Email: stanleyweb@stanleyworks.com

E-Marketing Group
The Stanley Works
480 Myrtle Street
New Britain, CT 06053